With 45 year of positive starts Alpen is as relevant to day as it was then. Alpen’s beautifully traditional blend brings the authentic, original taste of Switzerland to your breakfast table. Born in the mountains in 1960 when man first landed on the moon to still being the UK’s No1 muesli.

We’re going to take people on the journey of Alpen’s original Swiss taste and giving it the classic status
it deserves. Whist making it relevant to today’s consumers.